How do you smell success? STARBUCKS

I am a sucker for almost any nonfiction book that lands in the NEW BOOK section of the public Library. In this simple and engaging read by Joseph A. Michelli, Ph.D., The Starbucks Experience you can almost smell the coffee brewing as you turn each page. What is most pleasing about this succinct description of this company’s five principles for turning the ordinary into the extraordinary is that these are applicable for your business, the nonprofit sector and your personal life as well. Michelli capably explores various levels on which Starbucks succeeds. An almost fairytale like story that had its modest beginnings in the early ‘90s whose stock has risen more that 5,000 per cent. So what is the Starbucks secret to global coffee marketing?

• EVERYTHING, yes, EVERYTHING MATTERS
• (if you’re gonna do it anyway, you may as well) MAKE IT YOUR OWN
• Don’t just do it, SURPRISE AND DELIGHT
• You think you’ll meet with resistance, and you will: EMBRACE RESISTANCE
• LEAVE YOUR MARK

Michelli points out how Starbucks has exceeded its wildest dreams and has been able to
• Reach out to entire communities
• Listen to individual workers and consumers
• Seize growth opportunities in every market
• Custom-design a truly satisfying experience that benefits everyone involved

To paraphrase Anne Frank, It’s wonderful that no one needs to wait a single moment before starting to improve the world…

This book is filled throughout with real-life, touching stories, testimonials, antidotes, as well as how to strategies that will motivate you immediately. Even if you’re not a coffee drinker, trust me, there is something inside for everyone.